The Home for Authentic Brands

Shop Authentic's iconic family of brands from one destination. Plus save even more with Membership.

SHOP WOMEN SHOP MEN
Collage of woman in flower-patterned dress and gold flats sitting indoors and man in overalls and white sneakers standing outside a shop
Collage of woman in flower-patterned dress and gold flats sitting indoors and man in overalls and white sneakers standing outside a shop
Black and white logo of Champion
Black and white logo of DC Shoes
Black and white logo of Frederick's of hollywood
Black and white logo of Juicy Couture
Black and white logo of Reebok
Black and white logo of Roxy
Black and white logo of Vince Camuto
Black and white logo of Volcom

Save More with Authentic Membership

Start your free 30-day trial today. These perks work across 20+ participating brands.
Image of list with icons and text on a subtle blue to white gradient: a coupon with text "10% off every order from our brands"; a shipping box with text "Free shipping on all orders"; cards with text "Stack your discount with other brand promotions"; a 3x3 grid of squares with text "One Membership, many brands, including Authentic.com"; and a calendar with check mark icon with text "Cancel anytime, no commitments"
Image of list with icons and text on a subtle blue to white gradient: a coupon with text "10% off every order from our brands"; a shipping box with text "Free shipping on all orders"; cards with text "Stack your discount with other brand promotions"; a 3x3 grid of squares with text "One Membership, many brands, including Authentic.com"; and a calendar with check mark icon with text "Cancel anytime, no commitments"

Most Loved By Members

Person in white t-shirt, jeans, and white sneakers leaning against table inside colorful restaurant with an "Authentic Membership" logo at the top

New Swim

Two people in swimwear walking on beach

Workout

Close-up of Champion branded sweater with blue and red C logomark

Summer Handbags

Woman in pink tracksuit and handbag holding coffee in the street

Back to School

Man in blue top and gray pants wearing white sneakers doing laundry

Reverse Weave

The OG, heavyweight iconic fleece

SHOP NOW
Collage of woman in grey sweats with brown tie on a gray background
Woman in gray sweats and brown tie standing in gray studio background

NEW ARRIVALS

Shop All Men's New Arrivals
Shop All Women's New Arrivals
Shop All Kids' New Arrivals

How Does Membership Work?

Just shop. 10% off and free shipping will be automatically applied at checkout.

Promotional banner image featuring a model and text: 1. Shop Your Favorite Brands - Explore 20+ participating Authentic brands, including Authentic.com, and fill your cart with the styles you love. 2. Enjoy Automatic Savings - Because Authentic Membership is powered by Shop Pay, your 10% off and free shipping perks apply automatically at checkout — no codes or password needed. 3. Sign In If Needed - Not seeing your perks? Just select “Log In” or “Already a Member?” at checkout to activate your benefits
Promotional banner image featuring a model and text: 1. Shop Your Favorite Brands - Explore 20+ participating Authentic brands, including Authentic.com, and fill your cart with the styles you love. 2. Enjoy Automatic Savings - Because Authentic Membership is powered by Shop Pay, your 10% off and free shipping perks apply automatically at checkout — no codes or password needed. 3. Sign In If Needed - Not seeing your perks? Just select “Log In” or “Already a Member?” at checkout to activate your benefits

About Authentic

Authentic Brands Group is a global brand development, marketing and entertainment platform. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences

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